Dealership inventory & websites

Your cars deserve more than a Facebook post.

A dealership website you actually own. Add inventory from your phone. Every vehicle gets its own page.

The live dealership is Demo Motors, a demo site with fictional inventory.

The CarLotEngine Add vehicle screen on a phone, with VIN 1HGCM82633A004352 decoded as a 2003 Honda Accord EX-V6
The Demo Motors vehicle page for a 2019 Honda Civic EX, with photos, price, mileage and a call button
  1. VIN
  2. Photos
  3. Price
  4. Live on your site

How it works

From your lot to your website in minutes.

A simple workflow built for independent dealers. No complex setup or technical knowledge required.

  1. A phone photographing the VIN sticker on a car

    1Add the vehicle

    Type or paste the VIN. Year, make, model and trim are decoded for you to check.

  2. A phone taking a photo of a silver sedan parked on a dealer lot

    2Upload photos & set details

    Take photos on the lot, then add the price, mileage and your notes.

  3. The published 2019 Honda Civic EX page on the Demo Motors demo site

    3It's live on your site

    Publish and the vehicle goes live on your dealership website with its own page.

Example dealership site

A professional website for your inventory.

A clean, mobile-friendly site with your name and a detailed page for every vehicle.

Demo dealership with fictional inventory

The inventory page of the Demo Motors demo site, listing a 2017 Ford F-150 XLT and a 2019 Honda Civic EX
The Demo Motors vehicle page for a 2019 Honda Civic EX on a phone, with its photo, price, mileage and a call button

Your own website compared with listing platforms

Stop sending buyers to someone else's platform.

  • Your inventory gets lost between other dealers' listings
  • You don't control the branding or the experience
  • It's harder to build long-term value for your lot

Send them to your dealership.

  • A website with your name, built to run on your own domain
  • An individual, crawlable page for every vehicle
  • Buyers call or visit you straight from the vehicle page

Your domain. Your website.

A dealership website with your name and your inventory, built to run on a domain you own. Connecting your domain is in development.

Search-ready inventory pages.

Every vehicle gets its own server-rendered page with structured data, built to be eligible for search.

Straight answers

No tech talk. Here is what you get.

The four questions every dealer asks us, answered with a picture.

  • 1

    Is the website mine?

    Yes. Your web address is registered in your name, not ours. Your cars, photos and descriptions belong to you.

  • 2

    Will people find my cars on Google?

    Every car gets its own page, built the way Google likes to read them. Google decides the ranking, so nobody can promise you the top spot.

  • 3Coming soon

    Can I keep the web address I already have?

    Soon. Until then your site runs on a private preview address that search engines skip.

  • 4

    Who helps me if I get stuck?

    We do. Email us while we set up your site and for as long as you are a customer.

Pricing

$750 one-time setup + $250/month

One plan per dealership: your inventory app and your website, together.

What's included

  • Custom dealership website
  • Inventory app for phone and desktop
  • VIN decoding and photo uploads
  • An individual page for every vehicle
  • Setup help and ongoing email support
  • Your own domainin development
  • Buyer inquiry inboxin development

Frequently asked questions

Do I own the website and domain?

Yes. You register your domain yourself, so it stays in your name. The inventory, photos and descriptions you add are your content.

Will my vehicle pages show up on Google?

Every vehicle page is built to be indexable: its own URL, server-rendered details, structured data and a sitemap. Google decides what it crawls and ranks, so nobody can guarantee placement.

Can I use my existing domain?

Not yet. Connecting a domain you already own is in development. Until then your site runs on a preview address that search engines do not index.

What kind of support is included?

Support by email, both while your site is being set up and for as long as you are a customer.

See what your dealership could look like.

Create an account and add your first vehicle. Your site starts on a preview address that search engines do not index.